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Elring – Das Original Unveils New Brand Identity

With the launch of Automechanika Frankfurt 2026, Elring – Das Original is gradually introducing a new brand identity. The objective of this evolution is to present the brand in a more modern, clearer, and internationally consistent way while further improving navigation across all communication channels.

The updated brand identity features a contemporary visual language, refined design elements, and a clear visual structure. This enables products, technical information, and our service offerings to be communicated in an even more structured and targeted manner.

The Elring Garage will serve as a central platform for knowledge sharing, services, and networking. Technical information, service offerings, digital learning formats, training sessions, webinars, TechTalks, hands-on videos, and the English-language video podcast “Elring Garage FM – Facts & Myths” will bring together valuable content for workshop professionals, engine specialists, and technology enthusiasts in one place.

For more information about the Elring Garage, visit: t3://page?uid=1885

New Look. Same Promise.

What remains unchanged is what Elring has stood for over decades: quality, reliability, high product availability, a comprehensive product portfolio, technical expertise, and strong partnerships with customers and distributors around the world.

Over the coming months, the new corporate design will be gradually rolled out across digital and printed media.

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